Cars

The first businesses found associated with this address were Foothill Auto and Truck Rental in 1947 and Reed’s Used Cars and Trucks in 1948 based on business license applications by Harry Bachstein. Earlier Sanborn insurance maps show an empty lot, so those were probably the first. While the main neon is gone, the tubes for star shape at the top still appear mostly intact.

In 2011 the lot was home to a food truck, and the CARS letters were covered with FOOD. Some of those have since fallen off, so you may see CORD, FAOD, or some other sequence of letters depending on what’s still there.

This stop is part of these tours:

• Fruitvale Neon by Bike